A treasure trove for the practical bride, find your gem.

We set out to create an alternative to the traditional bridal salon, where you can leave today with a designer gown in-hand or place an order for a custom, made-to-order gown from an affordable atelier.

Emerald City Gowns Storefront

About Emerald City Gowns

Owner, Emilie, got the idea for the shop while helping her best friend find a wedding gown in a fabulous consignment boutique in Seattle. Realizing this standout service was lacking in the Bay Area, she got to work opening her own consignment boutique.

In April 2011, Emilie opened shop with a small storefront on San Pablo Avenue in Berkeley, California.

The following year Emerald City Gowns relocated to the Fourth Street Shopping district. During the COVID-19 pandemic, we decided to move to a larger space to feature even more off-the-rack gowns and socially distance the fitting rooms.

We’re now back on San Pablo Ave., just one block from where it all started!

Emerald City Gowns Logo

Our Community
& Friends

Hidden gems all too often stay hidden. Please support the small business owners who live and work in your community.

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Louise Austrie — seamstress in Downtown Oakland. She can be reached directly; (510)333-4684 or caribqu@yahoo.com
Tailor Maid — hip and knowledgeable resource for brides in San Francisco.
Tailor SWN — Sarah has locations in San Francisco AND Marin!
Eclipse Alterations — Thuy is in Oakland as well and known for her quick turn-around.
Jiyoung Ki — tailor consultations “in-house” here at ECG by appointment, dry cleaning and more locally in Fairfax. thepida12@gmail.com


Alison Schopmeyer — photographer and graphic designer. Alison publishes your wedding photos on a custom built website for you. Bicoastal, New York & Bay Area.


Gilman District - the lovely, ever-growing business zone at the northwest end of Berkeley.

Fourth Street Shops - vibrant retail district a few blocks away and our former shop location, we heart 4th street!
“West Berkeley’s Fourth Street has become a true pearl of the Bay Area. Situated in the light-infused and warehouse-filled former pottery district, this shopping destination is worth a visit for the architecture alone.”— VOGUE

ECG Updates & Events

Beginning SUNDAY JUNE 23rd, we'll have a store-wide sample sale! Mark your calendars, you won't want to miss this.

We'll announce future designer's TRUNK SHOWS here. During trunks shows you can experience a designer’s newest collections straight from their studios. We really enjoy bringing you all these beautiful handmade gowns.
Please join us next time! Get promotional pricing on select made-to-order gowns.

Follow us for exciting new arrivals